When it comes to group travel, tour operators have a lot to deal with. Curating fresh ideas, advance planning, standing out, catching people's attention, and the time involved- it's crazy!
However, group tours can be profitable and fun if you plan and organize them right.
In this article, let's talk about the planning process and execution of group trip planning and see how you can curate your own group trips too!
Seven Steps to Group Trip Planning
Step 1: Think of Unique Group Trip Ideas
Coming up with creative and innovative ideas is the key to successful group vacation offers. People want something new, something that they’ve never seen before in a group getaway.
The key? Figure out what people in group activities would find interesting or exciting and build your own adventure around that idea.
A Walk Down Memory Lane
Reminiscing about good times past is one of the best ways to relive them. Recalling memories can bring happiness and joy, especially when shared with friends.
- How about using the feeling of nostalgia to create a fresh tour idea?
Consider a theme like "multiple generations" or "cultural heritage" if you want to combine old and new traditions. This can help your guests feel the vibe even before the tour starts. It works!
Know What's Trending
Right now, people are always looking for the feeling of something new and different. There's nothing better than a new experience to get us excited and engaged. And it's not just a passing fad - studies show we're hardwired for novelty. So if you're looking for an idea that will put you on the same page with people, explore and tap into what's new and trending.
Look online, watch the news, and talk to your friends. Getting inspired by what's happening in the world now will help you come up with a tour that your group members will love.
Step 2: Name your Tours with Catchy Adjectives
Once you've got an idea, break it down into segments people can understand. Spend time giving your group tour names. You can make them sound enticing by using adjectives. You need a name that evokes excitement and newness.
- Do you want to focus on the city's architecture? Or highlight its hidden gems?
For example, try "Exploring Philadelphia's Secret Spaces" or "Discovering Chicago's Hidden Beauty."
With a little effort, you'll be able to attract customers and offer them an unforgettable experience.
Step 3: Add High-Quality Photo and Video Content
People are visual creatures. Adding photos and videos to group tours can be an effective way of showcasing the tour's highlights.
On your own website and social media page, regularly post high-quality photos and videos from the tour locations. Show them what they're getting into and what kind of experience they'll get.
Along with photos and videos, including a short description of the group tour. Make sure to utilize SEO keywords so that your group tours show up in search engine results.
Step 4: Add Customer Reviews and Testimonials
The power of word of mouth can help tour operators grow.
You can ask previous customers for reviews and testimonials. They will not only help you get more group bookings, but they will also give potential customers an idea of what they can expect.
Make sure you ask customers for reviews! Here's a comprehensive guide about using customer reviews to tour operators' advantage.
- What This Jaw-Dropping Truth Really Tells Us About Customer Reviews
- Best Travel Review Sites For Maximum Traffic
Step 5: Give Details About the Destinations of the Group Travel Plan
Whenever you're promoting a group tour, make sure you give potential customers as much information as possible.
- What landmarks will they be visiting? What activities will they be taking part in? What is the overall theme of the tour?
By including these details in your marketing materials, you'll give potential customers a better sense of what they can expect from the vacation, and you'll be more likely to attract interest from those who are looking for a specific type of travel experience.
Step 6: Curate Discounts and Offers for Group Bookings
By offering discounts and other perks, you'll entice group travelers to book your tour.
Give discount rates on group bookings, or even throw in a few extras like free meals or activities, or promo rates for a rental car.
Make the itinerary flexible based on the size of the group- whether it's a large group or a small group- and develop dynamic pricing based on different budgets.
These special offers will not only make group travel more attractive, but they'll also give you a competitive edge over other tour operators in the area.
Step 7: Make Group Tours Available Online and In-person
Whether you're offering tours online or in person, it's important to make them both available.
Online bookings have become the norm for many travelers, so it's essential to have a strong presence on your website and other online channels. You can boost direct bookings by offering discounts or vouchers when customers book from your site and connect with travel influencers to reach a broader audience. At the same time, don't forget about traditional marketing channels like in-person sales.
Having a physical presence at tourist attractions or other popular locations can help you connect with potential customers who might not be able to find you online.
By making use of every sales channel available, you can maximize your visibility and promote your tours to a wider audience.
Best Recipe? Focus on the Tour Experience
When it comes to planning a group trip or any group travel, the key is to focus on the experience. Make it your own thing and curate it into the next great adventure for good friends to share.
No matter how knowledgeable and experienced you are in group travel planning, customers will be looking for an unforgettable group tour experience that they can't get anywhere else.
Make sure your group tours stand out by focusing on providing a unique, memorable experience for each group traveler.
From exciting activities to themed experiences, make sure your group tours offer something special for everyone. By showcasing a unique group tour experience, you can encourage group bookings and build long-lasting relationships with group travelers.
Planning group tours for a tour business requires careful organization and marketing. But with advance planning and the right balance of fun and adventure, group trip planning may be your next fantastic idea!
Here are some key takeaways to help you plan and sell group tours:
- Research the group travel market and organize group tours that meet customer needs, look for something catchy, unique, and fresh!
- Utilize SEO keywords, photos, videos, reviews, testimonials, and discounts to promote group tours online
- Provide information on destinations and activities in group tours (travel dates and all the information they need to know)
- Make group tours available online and in person to maximize visibility
- Above all, focus on providing a unique, memorable group tour experience for customers.
By following these steps, you'll be able to plan group tours that will capture the attention of group travelers and help your tour business succeed.
Ease Planning Group Trips with TicketingHub
Have you been looking for a comprehensive and easy-to-use tour scheduling system? Look no further than TicketingHub!
Our app can help you plan, sell, and manage group tour with ease. With our live calendar view, you can see all your tour openings at a glance and sync them across all your sales channels. You can also sell group tours right on your website with our booking widget.
And if you need to sell through resellers or online travel agents, no problem!
Our centralized platform makes it easy to track guest details, tour information, and schedules. Plus, it's accessible via iPad, iPhone, desktop, and smartphone.
Want to know how it works? Get a demo today and let's talk about how we can help you grow your activity business.