When was the last time you read a customer review before making a purchase? If you're like most people, it's probably been within the past few days - or even hours!

Customer reviews are essential to the success of any business. And if you're not leveraging them to boost sales, you're missing out on a huge opportunity.

Think about it - when you're looking at two similar offerings and one has customer reviews and the other doesn't, which are you more likely to trust?

Chances are, it's the one with positive reviews.

But the million-dollar question is this: How do you encourage customers to write reviews?

Never worry about customer reviews again! ElfSight All-in-One Reviews is one of the most reliable options you can consider.

In this post, we will dive deep into:

  • What Is ElfSight All-in-One Reviews Widget?
  • What Are the Unique Features of Elfsight All-in-One Reviews?
  • How You Can Leverage Reviews to Improve Conversion Rates with ElfSight Reviews

Before that, let us find out why customer reviews matter to your tour business now.

Why You Can't Afford to Ignore Customer Reviews Anymore

That's right - customer reviews are more important than ever, and if you're not taking them seriously, you're making a big mistake.

Recent studies have shown that businesses with more positive customer reviews see a significant boost in their sales. So if you aren’t showing product reviews on your site, you should be.

In fact, 72% of internet users trust online reviews as much as they trust the personal recommendations of a friend or relative. In other words, if you're not leveraging customer testimonials, you're losing out on a huge opportunity to increase sales and conversions.

The Importance of Customer Reviews
The Importance of Customer Reviews

Displaying a good number of Google reviews on your website is also expected to increase your conversion rates.

Having 50 or more reviews can mean a 4.6% increase in conversion rates. To put it another way, you could be losing out on a huge chunk of revenue if you don't show online reviews.

Now, how does this relate to conversion rates and your overall profit?

Let's do the math for you.

Suppose your tour website’s monthly visitors is 10,000, of which you get 100 successful bookings. If for every booking you earn $100, you get $10,000 a month. This happens if your conversion rate is 1%.

At a 2% conversion rate, you get the double of that amount, yet still with the same number of visitors! For every 10,000 visitors, you get 200 bookings and earn $20,000.

What if you’re able to increase that rate to 4.6% by displaying reviews? That is going to make a huge difference in your bottom line!

With each 1% increase in conversion rate, you get $10,000 more in profit. By 4.6%, you can ultimately earn $46,000. On the flip side, without online reviews, you're losing that amount of money!

Customer Reviews and Conversion Rates
Customer Reviews and Conversion Rates

Another weighty reason for adding customer feedback is that you can keep your customers in the house. This means that having a review on your own website or landing pages will not make your potential customers search for other review sites.

If they start to look for other Google reviews from third party sites or Google business listing, you risk losing them to your competitors. Of course, you wouldn't want that to happen!

So if reviews are table stakes for business today, it's a no-brainer that the more reviews you have, the better. A 2021 Data Research reveals the following jaw-dropping statistics:

  • When customers visit pages with 1 or more reviews, they are more likely to convert by 52.2% compared to other customers.
  • Customers visiting pages with 11 to 30 reviews are more than twice as likely to convert as those who visit product pages with no reviews.
  • When products or services have 101 reviews or more, conversion rates increase by over 250%.

Now, isn't that mind-blowing? That's the power of customer reviews.

The key takeaway from all this? Customer reviews may be just what you need. So use it, or else, you're missing out on a huge opportunity to increase sales and conversions.

This clearly shows that customer reviews are not only trusted, but they also have a huge impact on making decisions. And this is true for both positive and negative reviews.

If you're still not convinced, consider this scenario.

Japan Tours and Activities
Japan Tours and Activities

You're planning a trip to Japan and you've narrowed down your accommodation options to two hotels. Both have great locations and similar prices. The only difference is that one has customer reviews and the other doesn't.

Which hotel are you more likely to book?

If you said the one with customer reviews, you're not alone. Most travelers would agree that reviews are important when choosing a place to stay. After all, it helps you know what to expect and avoid any surprises.

What does this mean for you as a tour operator? If you're selling tours and activities, customer reviews can make or break your business.

So if you want to increase bookings and conversions on your website, customer reviews should be a top priority.

This may sound simple but the truth is that some tour operators don't know where to start. If that's you, don't worry. We've got you covered.

That's where ElfSight Reviews comes in.

What Is ElfSight All-in-One Reviews?

Elfsight is a simple-to-use platform that helps business owners to amplify their sales, engage site visitors, and more. It's easy to use and can help businesses of all sizes to improve their online presence, attract more customers, and grow their business.

The Elfsight Reviews widget is just one of the 80+ widgets that ElfSight offers to local businesses to upgrade their website without coding.

ElfSight All-in-One Reviews is an easy-to-use, responsive widget and reputation management system that you can embed review links in your website to show reviews from Google, Facebook, Amazon, and other platforms. It's also fully customizable, so you can match the widget to your website's branding.

ElfSight All-in-One Reviews Unique Features

More than 30 review sources are available

Looking to embed Google MyBusiness customer reviews on your own website? ElfSight allows you to add reviews from almost any business review sources. This includes even the biggest sources such as Google Reviews, Facebook, Amazon, Airbnb,, Yelp, Tripadvisor, and more.

30+ sources available
30+ sources available | Source: ElfSight

With this, you can be sure that you're getting the most accurate and up-to-date reviews for your business, thus increasing conversions.

Fully customizable to match your brand

Needless to say, the appearance of your reviews widget should match the look and feel of your website. With ElfSight All-in-One Reviews, you can customize almost everything - from the colors and fonts to the layout and design.

This way, your reviews will blend in perfectly with your website and won't look out of place.

For instance, the elements of the interface are paintable, including the text, background, star rating, and more. You can also add your business logo to the widget and even make the widget look more catchy.

ElfSight also offers six variants of layout for the widget:

  1. List - shows reviews one-by-one
  2. Grid - displays a grid of reviews
  3. Slider - carousel-style of reviews with autoplay, perfect for the main page of a website
  4. Masonry - places comments depending on the height value of reviews
  5. Floating Badge - stays visible to the website visitor as he scrolls the page
  6. Embeddable Badge - native style of widget that fits your design
Six variants of widget layout
Six variants of widget layout | Source: ElfSight

Customize the language of the interface

Speaking the language your audience speaks is important to building trust and rapport. The widget's text components can be translated into your language with Elfsight All-in-One Reviews.

Website language translation
Website language translation

This way, you can ensure that your reviews are being read and understood by your target audience.

Responsive and mobile-friendly

In today's world, it's important to have a website that looks great on all mobile devices and computers. ElfSight All-in-One Reviews is fully responsive and looks great on desktops, tablets, and mobile.

Thanks to its inbuilt mobile optimization, your reviews will look just as good on a small screen as they do on a large one.

Plus, the widget is designed to load quickly, so your website visitors won't have to wait long for the reviews to load.

Use filters to display reviews

Want to show only positive or the most meaningful reviews? With ElfSight All-in-One Reviews, you can select which reviews to display using a set of filters.

For example, you can choose to show only reviews with a certain number of stars, or those that contain certain keywords. This way, you can be sure that only the best reviews are being displayed on your website.

You can also choose between two sorting options: Most Recent First and Random Order.

Filters and Sorting
Filters and Sorting | Source: Elfsight

These options will help you control the order in which the reviews are displayed.

Embed the widget on your website in minutes

Adding ElfSight All-in-One Reviews to your website is quick and easy. With a few clicks, you can add the widget to your website without having to code.

Get a remarkable style of reviews widget with just one click
Get a remarkable style of reviews widget with just one click! | Source: ElfSight

Once you've installed the widget, it will start working immediately. You may modify the widget in a few minutes and add it to your website right from the demonstration.

Now that we know how ElfSight can help, let's take a look at how you can increase them.

How to Increase Customer Reviews and Improve Conversion Rates with ElfSight

Now that we've established how important customer reviews are and how they increase conversion rate optimization, let's take a look at how you can use them to increase conversions.

Here are a few tips:

Use Customer Reviews in Your Marketing Materials

One of the best ways to increase bookings is by using customer reviews in your marketing materials. This could include your website, social media posts, email newsletters, and even printed brochures.

Customer reviews as marketing strategy
Customer reviews as marketing strategy

Make sure to highlight the most positive reviews and use persuasive language to encourage new customers to book your tour.

For example, you could say something like:

  • "Don't just take our word for it - see what our loyal customers are saying!"
  • "Read what people are saying about our tour before you book!"

If you're not sure where to start, take a look at some of your competitor's review sites and see how they're using customer reviews as social proof.

Customer reviews can also be a valuable source of information for your online marketing efforts. Use them to find out what's resonating with your existing customers and what isn't. This can help you fine-tune your marketing strategy and improve your chances of converting leads into happy customers.

Take the Time to Read Them

As a business owner, it's important to take the time to read all of your customer reviews - even the negative ones. Taking note of both pain points and praises will help you improve your business and increase customer satisfaction.

Of course, you can't please everyone, but if you're seeing the same negative review over and over again, it's time to take action.

This could involve anything from changing your tour itinerary to providing more customer support.

By reading customer reviews, you're showing that you care about your customers and their experience. This, in turn, will increase customer loyalty and lead to more repeat bookings.

Respond to Customer Reviews Promptly, Both Good and Bad

Nothing will happen if you just read those customer testimonials and then not do anything about it. You have to take action for customer reviews to help increase conversion rate.

This means responding to both positive and negative reviews on time.

For glowing reviews, take the time to thank the customer for their feedback. This will show that you appreciate their business and are committed to providing a positive experience.

Respond even to negative reviews
Respond even to negative reviews

As for negative reviews, don't be afraid to use them to your advantage. How? Try to resolve the issue as quickly as possible.

This can help turn a negative review into a positive one. It will also show the customer that you're willing to go above and beyond to make things right.

It's also important to respond publicly so that other potential customers can see that you're taking care of your other customers.

Use Reviews to Create Targeted and Retargeting Campaigns

Reviews can serve as social proof. But they can also be used to create targeted content campaigns that will increase bookings and conversions.

For example, let's say you're getting a lot of positive reviews about your food tour. You could use this customer feedback to create a marketing campaign that highlights the best dishes on the tour.

This could include anything from blog posts and social media posts to email newsletters and even printed brochures.

Share customer stories on your website, blog, and social media pages to show how your company has helped others achieve their travel dreams. This will increase the know, like, and trust factor for your business.

Keep an Eye on Your Competition

It’s important to keep an eye on your competition and see what they’re doing when it comes to customer reviews.

For instance, if they’re actively encouraging customers to leave more positive reviews, then you should be too.

You can also use customer reviews to your advantage by monitoring what people are saying about your competition.

This can help you identify any areas where you have an advantage over them. You can then use this information to create targeted marketing campaigns that will increase your bookings and conversion rate.

You can also try to see which areas they're lacking. For example, one customer wants a booking of a place but they don't have that offering. You can take this opportunity to create that offering and earn that customer.

Make It Easy For Customers To Leave Reviews On Your Website Using ElfSight

What's the best way to get more customer reviews? Well, how can customers leave reviews on your website? More so, how can you ask them to write a review for you?

The answer is simple: make it easy for them!

Don't make customers search for a place to leave a review. Instead, add review links to your review page in the header or footer of your website.

You can also include a call-to-action (CTA) on your thank you page, asking past customers to leave a review of their experience.

There are also many different tools out there that can help you make this step a whole lot easier, like ElfSight. For example, you can embed a review widget on your website or thank you pages that will automatically showcase your latest customer reviews.

As a result, you'll be able to increase the number of reviews you're getting, which will help improve your conversion rate.

How TicketingHub Works With ElfSight

TicketingHub's next-generation booking technology works seamlessly with ElfSight. Together with Ticketinghub's booking widget and ElfSights All-in-One Reviews widget, one of our clients is growing exponentially in the tourism industry.

When the pandemic took a hit on the tourism industry, City Belfast Tours needed to find new ways to attract and reach more tourists.

City Belfast Tours offers a variety of tours that showcase the best of what the city has to offer. Before they made the switch to TicketingHub, they were using an online booking system that left them feeling limited.

CityToursBelfast with Ticketinghub's booking system
Photo by CityToursBelfast

With TicketingHub, they saw their profit grow more than double and even experienced a 400% increase in sales. The new system is easy to use and helps them manage their bookings more efficiently. It also allows customers to purchase tickets directly from its website, which makes the whole process more convenient.

As a result, City Belfast Tours is now able to provide a better overall experience for its customers. Thanks to TicketingHub, they are seeing more repeat business and higher customer satisfaction rates.

TicketingHub's booking system has streamlined the City Belfast Tours' process into a 5-step checkout flow, allowing them to grow their online bookings and tours through automated tools.

Customers are also able to write reviews for review sites automatically embedded on the web pages with the ElfSight Reviews widget.

Chris, CEO of City Belfast Tours said in our case study:

“We have grown massively this year, aggressive SEO combined with a top booking system has all come together to push to growth. . . We have never exceeded X/month with Checkfront! We are now in new waters. We currently over have 70% inbound visitors in comparison to pre-COVID.”
CityToursBelfast with Ticketinghub's online booking system for tours
Photo by CityToursBelfast

The tour operator has seen a 400% growth in the last year, with 3.5X more revenue coming from tourists than before due to its strong push into inbound guests and position as one of Northern Ireland’s leading attractions for visitors!

City Belfast Tours have truly ‘massively grown’ by nearly 400%. And you can, too!

Integrate Ticketinghub's intuitive booking system with ElfSight and you'll see the difference it can make to your tour business.

Final Takeaways

Customer reviews are essential to building trust in your tour business. By taking the time to boost your customer reviews, you can improve your eCommerce conversion rate and increase bookings.

There are several different ways to increase reviews, including making it easy for customers to leave reviews on your website and using targeted content campaigns.

Monitoring your competition can also help see which areas they're lacking. You can then use this information to create targeted marketing campaigns of your own.

By following these tips, you can leverage customer reviews and improve your tour business' conversion rates and bottom line. So what are you waiting for? This is your sign to get started!

Do you find this article helpful? Let us know in the comments below!

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