Travelers are always in search of unique ways to experience the world. For tour operators, 2023 provides an opportunity to get creative and craft unique itineraries that will give customers a real sense of adventure.

From out-of-the-ordinary activities like sailing through remote islands to unique cultural experiences such as exploring off-the-beaten-path markets, there’s no shortage of unique travel opportunities for a travel company to create and provide unique experiences that their customers won’t find anywhere else.

Start off by planning

To get started creating unique tours, tour operators can start by doing research. Look up local attractions, events, and activities that may not be well known but offer a unique experience.

Additionally, look for unique locals that travelers may not usually visit that offer an undiscovered adventure. Tour operators should also think outside the box when it comes to activities and consider novel offerings like cave tours, exploring old ruins, or even paragliding.

Get creative with unique travel trends

When it comes to unique travel experiences, 2023 has plenty of unique trends that tour operators can take advantage of. From adventure travel tours to urban exploration, there’s something for everyone.

Tour operators can also make use of unique transportation options like electric bikes, hybrid air vehicles, hot air balloons, or aerial tours with a private jet- all to give their customers an unforgettable experience.

Additionally, eco-friendly travel and sustainable tourism are growing trends that tour operators can incorporate into their unique tours.

We'll give you a lot of helpful travel ideas below! Read on to follow through.

Plan with the customer in mind

When creating unique experiences for their customers, tour operators must ensure that safety is a top priority. Tour operators should also keep the customer’s needs and interests in mind when planning unique travel experiences.

Consider what makes a guest feel adventurous and unique

Consider unique activities and attractions that will appeal to different age groups, interests, and budgets so that everyone can get the unique experience they’re looking for.

Try these Fun & Unusual Ways to Travel in 2023

For travelers, here are unique ways to travel in the coming year.

And for tour operators, these tours can give you enough idea of what consumers today are looking for. Perhaps you have one of these tour opportunities available in your area. Why not take advantage of these?

Coast-to-coast train travel

There is no better experience than seeing the United States from coast to coast. The easiest way to do this is to take a train through Amtrak.

Amtrak offers really great rates for various US cities, giving you an affordable way to explore such an impressive country. And of course, hopping aboard a train provides a unique perspective that will never be forgotten.

See places in a new perspective with train traveling

Interestingly, trains are far from being an outdated or unique method of transportation; with Amtrak, you can take in the beauty of nature and local cities all in one easy form of travel.

So why not treat yourself to this lovely opportunity and don't miss out on the chance to marvel at the US from behind glass windows?

Ireland horse caravan tours

If you're looking for a unique way to explore the stunning landscapes of Ireland, why not experience traditional horse-drawn caravanning for a truly old-school adventure?

With Clissmann Horse Caravans, you can learn the art of harnessing and yoking a horse to a four-berth carriage and can explore the countryside and beaches without all of the traffic.

Not only will you discover new and awe-inspiring views, but they even offer glamping as an option so that your holiday is truly complete. This might just be the perfect way to try something new in Ireland!

Experience Ireland stunning views with horse-drawn carriage rides

Cruise out to Northern Europe

Looking for something a bit different from the typical Caribbean cruise? Then why not try sailing north on a Baltic cruise?

You'll be amazed at the stunning scenery of Northern Europe, including gorgeous fjords, spectacular castles, and some wonderful beaches. Plus, you can easily visit Russia without having to deal with all of the usual visa hassles.

It's an extraordinary opportunity to see some different places and learn about their culture; all while relaxing onboard a comfortable cruise ship. Why not include this on your next travel bucket list?

Seas the world with cruise tours

Healthy trails and backpacking treks

For the more adventurous bunch, backpacking treks provide unique experiences and are a great way to get in touch with nature while challenging yourself.

There are numerous trails you can choose from depending on your level of experience, ranging from beginner-friendly hikes to arduous climbs.

Not only do these tracks offer unique scenery and unique wildlife, but they also encourage healthy living with their fresh air and physical activities.

These unique treks are suitable for travelers who want to get away from the usual hustle and bustle of city life while still staying active during their travels.

Freighter cruises

If you’ve been wanting to experience the unique anticipation and relaxation of slow travel, traveling by barge or freighter might be an affordable, yet unforgettable way to do it. Although these vessels lack the amenities of luxury ships, their sheer size is difficult to ignore.

From the U.S.-based Maris to others around the world, boarding a freighter typically allows access for only a handful of passengers – making for an intimate place to create stories without relying on Wi-Fi or extra bells-and-whistles.

Experience cruise in a different level with freighter cruises

Stepping aboard one of these vessels could give you the singular opportunity for exploration without modern distractions - so why not take advantage?

Shinkansen, Japan's bullet train ride

Did you know that Japan is home to the world’s busiest high-speed train line?

The Shinkansen, or bullet train, transports visitors from Tokyo to other prefectures in Japan at incredible speeds of up to 200 mph. Since its launch in 1964, it has grown to include more than 1700 miles of track and can transport over 1300 passengers per train.

Travelling on the Shinkansen is incredibly efficient – taking visitors from Tokyo to Osaka in just 2 hours and 30 minutes! The impressive speed and efficiency of the renowned Shinkansen have transformed it into a unique symbol for Japan.

Atlantis Submarines

Have you ever longed to explore the depths of the sea? Underwater hiking takes a unique form, and now you can experience the beauty and wonder of it firsthand with assistance from the Atlantis Submarine.

With locations in Hawaii, Mexico, and the Caribbean Sea, this delightful way of venturing into marine life onboard one of their 12 submarines allows up to 48 adventurers at once.

Equipped with a special helmet for viewing, this is an amazing opportunity for you to witness brightly colored coral reefs and an abundant array of fish species like never before! 

While other innovative traveling adventures may last longer than 45 minutes aboard an Atlantis Submarine, nothing else will provide such an extraordinary and unforgettable journey as this!

Experience underwater with submarine tours

European boat tours

For some travelers, boating can be the perfect way to explore cities. From huge ferries to small boat tours that show off the city’s skyline, there are many opportunities for discovering something new with this mode of transportation. And if you’re looking for an exciting and unique option, consider taking a ferry ride from country to country in Europe!

Boats have the advantage of cutting through coastline attractions and providing waterfront access. Plus, some boat tours give you the opportunity to get away from the crowds and spend time actually sailing on the waters. This is a refreshing contrast to ordinary sightseeing trips.

Investing in a boating experience may cost more than simply sticking with mass transit. In any case, it's well worth it – I promise you'll gain an appreciation for your destination like never before!

What better way to see the seas than a sophisticated boat ride?

Hot air balloon rides

As a unique way to explore the world, taking a hot air balloon ride is an unforgettable experience.

As it moves at a slow pace and is steered by the wind, you gain an incredible perspective on the landscape below.

Often used in many countries such as Turkey, Mexico, and Greece to show visitors the beauty of the area, hot air balloons are so celebrated that festivals are held to honor this eclectic form of transport.  

Flying through hot air balloons is surely a memorable way to explore destinations!

Dogsledding at the Alaskan outdoors

Dogsledding has been around for centuries, and today it is still an incredibly special way to travel through the vast and icy landscapes of the northern United States.

Outfitters are available to provide you with everything you need for a multi-day dogsledding experience, from the sleds and of course, the cute canines, as well as lessons in driving your own team.

It's such a unique and wild ride, taking in all the natural beauty of these parts while living in the majesty of winter scenery. Dogsledding is an adventure like no other — one to tell stories about for eternity!

Explore the northern Alaskan landscapes with dog sleds as means of transportation

Try the Magical Mystery Tours

When planning a getaway, have you ever wished for a surprise?

The Magical Mystery Tours service offers just that—but with a twist. Instead of relying on hard-to-execute surprise party plans, travelers can take advantage of this unique one-stop vacation shop filled with mystery.

All you have to do is fill out a questionnaire about your budget and travel preferences. From there, the company takes over and ships you off to an undisclosed destination! No boring hotel rooms or tourist traps for these adventurous voyagers--they get completely immersive experiences crafted based on their own individual tastes.

Bring out the inner child in you and enjoy a surprise tour!

So why resist the allure of a surprise vacation? Take a leap of faith in the dark—the unplanned awesome might just be worth the anxiety.

Experience Essaouira Morocco

Have you ever dreamed of exploring a barren landscape, cooled by the sea breezes on a trusty camel? If so, Essaouira is the place for you.

Not only does this city boast plenty of fun activities, but it is also classified as a UNESCO World Heritage site.

Experience Moroccan dining and culture

From trekking through argon trees and Berber villages to cool stops for swimming and camping underneath starry skies, your journey kicks off with rides atop or next to your camel companion - all in pursuit of taking in the stunning desert vistas.

With five hours of travel per day, a night or two won't be enough to capture the essence of this renowned Moroccan destination.

Camel caravans

A camel caravan journey is unlike any other travel experience; it's an opportunity for an exciting, new adventure. The winding desert paths and majestic camels create a one-of-a-kind atmosphere that is certain to inspire.

Not only is it a unique way to explore the sights and sounds of a fascinating environment, but it's also exceptionally efficient in terms of fuel consumption. This means that the camels will go the extra kilometer using less energy than ever before.

Experience riding on camels along vast desert plains

So while you might be hesitant at first when saddling up on your first ride, rest assured that you'll certainly never forget your epic journey across the sand dunes!

Space travel

It seems like something right out of a science fiction movie, but travelling way above the earth's atmosphere is actually becoming a reality. Part of the Virgin Group, Virgin Galactic is aiming to offer sub-orbital flights to passengers who are interested in experiencing the thrill of traversing space.

Although these passengers won't be in orbit or without gravity, they will be reaching 100km beyond earth's atmosphere and gaining a few moments of weightlessness before returning home safely. For those who are curious and brave enough to take on this as their next adventure, all you need to do is book your tickets through Virgin Galactic's website.

As pioneering technology progressively increases and steps closer towards turning dreams into reality, we may soon discover that possibilities in space exploration truly know no bounds!

Other adventure travel ideas in 2023 you might be interested in:

  • Studying abroad
  • Glacier travel packages
  • Aerial trip with Hybrid Air Vehicles or a private jet
Why not try a road trip across European cities for your next trip?

Extract ideas from these unique travel trends for your tours

In 2023, get ready for a unique travel experience! Get creative and think outside the box to make your customers feel unique, adventurous, and memorable experiences that they can take home with them from their travels. The sky's the limit when it comes to unique tour offerings – let your imagination run wild!

By taking the time to plan unique tours in 2023, tour operators can stand out from the competition and provide customers with exciting and unique travel experiences.

Whether travelers choose to float through the sky in a hot air balloon, explore the Alaskan outdoors with an intrepid team of dogsledders, cruise the world with the largest cruise ship, take a surprise vacation via Magical Mystery Tours, or embark on a unique trek to Essaouira Morocco aboard a camel caravan- unique travel experiences are plentiful for those eager for an adventure in 2023.

Start planning now so you can give your customers an unforgettable experience in 2023!

Start 2023 with the right booking journey for your tours!

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